UK FILM INDUSTRY: INSTITUTIONS

Institutions

What is an Institution?

An institution is any structure of order and cooperation in a given society. They are identified with social purpose and stability. There are media institutions in radio, television, Internet, film and newspapers collectively referred to as the ‘mass media’.

Film Institutions

Film institutions can be production companies such as Working Title Films, distribution companies or both. Film institutions today are seen and consumed as a brand. For example, there are now major film studios, which most people will recognise. A major film studio is a film production and distribution company. Today there is ‘The Big Six’.

·      WARNER BROTHERS PICTURES

·      PARAMOUNT PICTURES

·      20^TH CENTURY FOX

·      WALT DISNEY PICTURES/TOUCHSTONE PICTURES

·      COLUMBIA PICTURES

·      UNIVERSAL PICTURES

UK FILM INSTITUTIONS

- In the UK The British Film institution is a government-funded institution that’s purpose is to encourage the development of the arts of film and television and moving image through the United Kingdom.

- Another UK film institution is Working Title Films. Working Title Films is a production company set up in London in 1983. There first major success was Four Weddings and A Funeral – which became the highest grossing British film in cinema history at the time, with a worldwide box office in excess of £245.7million. The film also received four BAFTA wins at the 1995 BAFTA Awards. Beating films such as Forrest Gump which in comparison were expected to be front runners as they had a much larger budget of $55 and were distributed by Paramount Pictures compared to the $4.4 million budget of Four Weddings And A Funeral and their distribution being by Rank Film Distributors, a small London based company.

Documentary Plan

Changes in film production
benefits of digital technology
institutions
means of distribution and exhibition.


Black and white, the first movie, introduction text
film people in black and white and then fade into colour
timeline, films and new cameras, digital technology releases

Digital Innovation and Distribution: The Disappearance of Alice Creed

How do institutions use digital technology to provide film?
Make a list of how your case study: The Disappearance of Alice Creed used online and offline marketing to promote their film.

• For this project, CinemaNX partnered with the digital agency Brand-movers, the social agency Punktilio, Vue Cinemas, and Facebook, and Twitter and other social networking sites extensively.

'Making the user a marketeer'

• Worked with digital agencies - Brandmovers, CinemaNX developed an application to be housed in facebook, with communication tools that would allow it to be shared on Twitter and other social networking sites.
• An application was created and users signed up for it at http://apps.facebook.com/alicecreedmovie (although the activity is over, it is still currently available to interact with) and were presented with a choice to select their region and then the cinema they would like o see host the premiere of Alice Creed.
• The online app allowed the marketing team behind 'The Disappearance of Alice Creed' to collate user data from the sign up as well as generate locality trends for the map view on the application home page. Users were invited to share their choice with their friends to earn activity points. 
• Each week the group with the highest number of activity points collected that week was able to access exclusive content, and the cinema with the most activity points accured would gain access to this content before anyone else for a period of 24 hours.
• Exclusive content for users included a live 30- minute web chat with the film's director, J. Blakeson (recorded and edited for other users to view after the winning cinema's exclusive period had elapsed), along with original storyboards and exclusive stills. cinemaNX also created two unique pieces of film content featuring the film's star, Gemma Arterton, which 

The King's Speech: Facts

• The King's Speech was nominated for 12 Academy Awards/OSCARS and won 4, Best Picture, Best Directing, Best Actor in a leading Role and Best Original (Written) Screenplay.

The King's Speech

Guardian Article

The King's Speech:

• Distributor was Momentum Pictures
• opening weekend, £3.52m, considering the opening grosses of Slumdog Millionaire (£1.83m), Calender Girls (£1.88m), Atonement (£1.63m) and Pride and Prejudice (£2.53m)
• highest grossing British film (opening)
• funded by six different companies

Successful films:

• Marathon publicity, 
• strong critical support, 
• bold positioning from the distribution company
• (deciding the release date)

The King's Speech (various articles)

Government Summary 2002

Issues in the British Film Industry

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