Make a list of how your case study: The Disappearance of Alice Creed used online and offline marketing to promote their film.
- For this project, CinemaNX partnered with the digital agency Brand-movers, the social agency Punktilio, Vue Cinemas, and Facebook, and Twitter and other social networking sites extensively.
- Worked with digital agencies - Brandmovers, CinemaNX developed an application to be housed in facebook, with communication tools that would allow it to be shared on Twitter and other social networking sites.
- An application was created and users signed up for it at http://apps.facebook.com/alicecreedmovie (although the activity is over, it is still currently available to interact with) and were presented with a choice to select their region and then the cinema they would like o see host the premiere of Alice Creed.
- The online app allowed the marketing team behind 'The Disappearance of Alice Creed' to collate user data from the sign up as well as generate locality trends for the map view on the application home page. Users were invited to share their choice with their friends to earn activity points.
- Each week the group with the highest number of activity points collected that week was able to access exclusive content, and the cinema with the most activity points accured would gain access to this content before anyone else for a period of 24 hours.
- Exclusive content for users included a live 30- minute web chat with the film's director, J. Blakeson (recorded and edited for other users to view after the winning cinema's exclusive period had elapsed), along with original storyboards and exclusive stills. cinemaNX also created two unique pieces of film content featuring the film's star, Gemma Arterton, which
No comments:
Post a Comment