The King's Speech:
- Distributor was Momentum Pictures
- opening weekend, £3.52m, considering the opening grosses of Slumdog Millionaire (£1.83m), Calender Girls (£1.88m), Atonement (£1.63m) and Pride and Prejudice (£2.53m)
- highest grossing British film (opening)
- funded by six different companies
- Marathon publicity,
- strong critical support,
- bold positioning from the distribution company
- (deciding the release date)
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