Monday, 7 March 2011

The King's Speech

Guardian Article

The King's Speech:

  • Distributor was Momentum Pictures
  • opening weekend, £3.52m, considering the opening grosses of Slumdog Millionaire (£1.83m), Calender Girls (£1.88m), Atonement (£1.63m) and Pride and Prejudice (£2.53m)
  • highest grossing British film (opening)
  • funded by six different companies
Successful films:

  • Marathon publicity, 
  • strong critical support, 
  • bold positioning from the distribution company
  • (deciding the release date)
The King's Speech (various articles)

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